$35.00 - $50.00 (est. hourly pay rate)
Job Summary:
Our client is seeking a Senior Media and Marketing Stategist who will develop and write comprehensive media briefs and strategies. This opportunity is located in Bellevue, WA!
Duties:
- Create, review, and approve media plans, ensuring alignment with business objectives
- Oversee audience flow, landing page environment development, and audience journey management
- Make audience targeting decisions by channel, ensuring alignment with middle- and lower-funnel media strategies
- Oversee trafficking QA, including UTM parameters and CM taxonomy
- Manage internal communications regarding campaigns, facilitate approvals, and make ad-hoc media decisions
- Prepare and maintain all relevant slide decks to communicate media details
- Coordinate with all internal paid media operators and teams
- Monitor and analyze brand health metrics weekly, identifying trends and opportunities
- Review and assess media performance reports from media agencies
- Develop and manage project plan timelines using internal project management platform
- Communicate deadlines to media agencies and internal teams, including creative
- Report monthly media actual spend and create quarterly, biannual and annual forecasts
Desired Skills/Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience in media strategy, performance reporting, and project management
- Strong analytical skills with proficiency in Google Analytics and performance reporting tools
- Excellent communication and presentation skills, with experience creating executive-level reports
- Experience with creative development processes and financial reporting
- Knowledge of competitive analysis methodologies and industry trends
- Ability to manage multiple projects and deadlines simultaneously
Benefits:
- Medical, Dental, & Vision Insurance Plans
- 401K offered
